BEST FOR BABY™ Standard

As a parent, you're committed to providing the very best care for your baby. And so are we.

As a parent, you're committed to providing the very best care for your baby. And so are we. From our choice of essential ingredients to our gentle and mild formulas, we've been applying the highest JOHNSON’S® brand standards in baby care to our products for over 100 years. Today the JOHNSON’S® brand family includes more than 50 products, all of them carefully formulated and designed with you and your baby in mind.

Developing a new product takes years of research, review and testing. Importantly, this involves talking to mums throughout every phase of the process to better understand their needs.

Over the years, we've listened to feedback and carefully studied how mums interact and bond with their babies. These insights help us design new products that assist you with everyday baby care needs -- from skin and hair care to even routines that help your baby sleep better.

Our on-going partnerships with paediatricians, paediatric dermatologists, midwives and nurses help guide our new product development. Beyond these partnerships with health care professionals, we also turn to leading scientific experts to gather valuable information on the latest discoveries, trends and technologies to bring innovation to our baby skin and hair care products. Before any new JOHNSON’S® baby product becomes available for your baby, it must first pass our five-level safety assurance process that adheres to the JOHNSON'S® BEST FOR BABY™ Standard.

BEST FOR BABY™ Standard

Because we have the highest ideals for your baby, every JOHNSON'S® product available to mums and babies is guided by our "BEST FOR BABY™ Standard." That means safety is our priority. However, when it comes to what's ideal for babies, we go well beyond safety to ensure that every product builds in our highest levels of comfort. That's why we promise to deliver only products designed specially for baby that are gentle and mild.

The JOHNSON’S® brand values the trust that mums and health care professionals have placed in us for over 100 years. We make sure our standards are always set high—and work every day to ensure that we meet them.

Today, these standards are embodied in our five-level safety assurance process, which is guided by leading scientific and medical experts from around the globe. As part of this process, we conduct ongoing research and continually review the latest scientific findings, and we actively engage with external experts, like paediatricians, paediatric dermatologists, midwives and nurses.

All JOHNSON’S® products must pass through this comprehensive process to ensure they’re appropriate for your baby. Safety is at the heart of this process, and our ingredients are all carefully selected and reviewed for safety, and our product formulations are clinically evaluated using appropriate testing.

We also conduct real-world evaluations with mums, and we never stop monitoring what you say about our products. You’ve told us that the trust you have in JOHNSON’S® products means going beyond the testing — that it’s more than science measuring the safety of our products. This is the main reason why we made the decision to reduce or eliminate certain ingredients you weren’t comfortable with by the end of 2013.

We’re proud to be the first major company to set and meet this public commitment and we’ll continue to make further enhancements to our baby products by the end of 2015. Hear from our head of Product Stewardship about what we’ve accomplished.

As science advances and your preferences change, we’ll continue to listen and evolve our products — so you can have complete peace of mind whenever you bring them into your home.