Scents & Fragrance
Fragrance can enhance the bond between parent and baby.
The Power of Our Gentle Scents
Smell, memory and emotion are intimately connected. Decades of research have shown that multi-sensory experiences are a key part of happy, healthy baby development.
However, it’s also important to us that parents feel confident in what they choose to put on their babies’ skin.
Our fragrances are free of known fragrance allergens.
Johnson’s® follows the International Fragrance Association (IFRA) guidelines, the world’s leading authority on the safe use of fragrances.
Studies have shown babies bathed with a scented bath product showed up to 30% more engagement cues with their parents following a bath than babies bathed with unscented products.
The Artistry of Fragrance
We collaborated with the world’s premier fragrance houses to create our new gentle scents and made sure they met our strict purity standards.
Key Johnson’s® Fragrances
Our baby shampoo scent contains floral and fruity notes to provide a sparkling, joyful and fresh experience for both you and your baby during bath time. It contains beautiful floral notes of jasmine, rose and violet that blend together with fruity notes of red berries, grapefruit and pineapple. Powdery and musky notes provide the final touches.
A delicate balance of soft powdery notes, florals and subtle sparkling fresh green and citrus top notes. The heart of the fragrance is built around a trio of Rose, Jasmine and Creamy Iris. The floral notes also work to complement the oriental, powdery and classic musky notes that round out our baby lotion fragrance.
The fresh delightful fragrance of our No More Tangles® detangling spray features linden blossoms and green leaves. The citrus and green leafy freshness is rounded out by a soft floral heart of mimosa, rose and jasmine with a light musky/woody finish.
Our Bedtime® lotion fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note. This combination provides that distinctive calming and soothing baby identity.
Our Bedtime® bath fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note.This combination provides that distinctive calming and soothing baby identity.
The effervescent fragrance of our Top-to-Toe®Bath shines with sparkling citrus notes, which are blended with mouthwatering fruits for an energizing effect. Dewy florals like freesia and lily of the valley are merged with tender musks and amber for a soft lingering experience.
The fragrance ingredients in our baby products follow International Fragrance Association (IFRA) global standards and our 5-step safety assurance process. In addition, our ingredients have been screened by independent evaluators from Underwriter’s Laboratory (UL), and the Environmental Working Group (EWG) recognised the commitment that Johnson’s® has made to ingredient transparency.
Both concluded that Johnson’s® fragrances are gentle for even the most delicate baby skin.